ABB Wins Three iF Design Awards 2026 for ACS380-E Drive and ABB GoSelect
May 19, 2026
ABB has been recognized with multiple iF Design Awards 2026 for its ACS380-E drive and ABB GoSelect digital tool, highlighting the company’s focus on combining advanced technology with intuitive design to improve industrial performance and sustainability.
- ACS380-E drive wins iF Design Award 2026 for Product Design, recognized for modularity, connectivity and customization
- ABB GoSelect receives two iF Design Awards for User Experience (UX) and Branding & Communication Design
- Highlights ABB’s commitment to human-centered design and sustainable industrial solutions
“Ease of use and seamless integration matter to our customers. That’s why we design products that simplify integration—from our dimensioning and commissioning tools to the core of our product design. We’re proud to see this commitment recognized in the new ACS380-E drive and the ABB GoSelect selection tool”, said Arnold Taddeo, Head of Global Product Management, Drive Products, ABB.
The ACS380-E drive was recognized by the jury for its high level of customization, modern connectivity and modular structure. Designed for the next generation of machines, it responds to the growing demand for smarter and more precise motor control as electrification accelerates across industries. By integrating key connectivity features such as Ethernet protocols and USB-C directly into the base drive, it enables faster setup and more efficient operation. Its modular design allows flexible configuration and expansion, even after installation, helping optimize performance, improve energy efficiency and reduce environmental impact.
“With ABB GoSelect, we are rethinking how engineers interact with industrial systems,” said Katriina Raito, Global Digital Lead, Drive Products, ABB. “By combining intelligent automation with a user-centered design, we simplify complex workflows and enable faster, more informed and more sustainable decisions.”
ABB GoSelect was recognized for its intuitive user experience and strong digital design. Designed to simplify the selection and configuration of motors, drives, PLCs, and HMIs, the web-based tool brings complex automation systems into one streamlined workflow. Through smart filtering, integrated configurators, and real-time validation, it enables users to build faster, more accurate solutions with confidence. It accelerates decision-making while supporting more sustainable choices through comparisons of lifetime energy consumption and CO₂ emissions.
These recognitions highlight ABB’s commitment to innovation, performance, and user-centric design, and reflect the strong collaboration of teams across ABB in bringing these solutions to life.
About the iF DESIGN AWARD
Since 1954, the iF DESIGN AWARD has been a globally recognized benchmark of design excellence. The iF Design brand is internationally established as a symbol of outstanding design achievement, with the iF DESIGN AWARD regarded as one of the most important design prizes in the world. It honors design achievements in all disciplines, including product, packaging, branding & communication, service design, architecture and interior architecture, as well as user experience (UX), user interface (UI) and concepts. All award-winning entries are presented on ifdesign.com.
More Information
Further information about the award-winning solutions is available on the official iF Design website:
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