CELUS Design Platform Experience Now Available on NXP.com to Accelerate System Solution Discovery and Design-In
September 22, 2026
CELUS announced that the CELUS Design Platform is now live on NXP.com in a co-branded experience featuring NXP® Semiconductors’ components and system solutions. Debuting around Embedded World North America 2026, the launch introduces a new digital path for engineers to move from high-level application intent to electrically correct schematics that embed NXP technologies in real system context.
For component manufacturers and distributors, the announcement signals a clear shift in go-to-market. Engineers do not want more content to read. They want faster confidence in what works. The CELUS Design Platform enables that transition by turning functional intent into architecture-level guidance, then into implementation-ready circuits.
Instead of navigating portfolios one part at a time, engineers can describe what they are building to CELUS’ AI Design Assistant and receive structured solution options aligned with application requirements and constraints. Those solutions are grounded in NXP technologies, enabling engineers to explore, evaluate, and validate system concepts before hardware.
“Digital engagement has historically stopped at search, filters, and datasheets,” said Tobias Pohl, Co-founder and CEO at CELUS. “By bringing the CELUS Design Platform to NXP.com, NXP is giving engineers a faster way to translate intent into a working design, and a clearer way to experience NXP solutions in the architecture where adoption decisions are actually made.”
The co-branded experience supports early design exploration by helping engineers structure requirements, compare options, and assemble complete system concepts. As designs evolve, the platform continues to guide decisions through proven design knowledge and electrically correct implementation logic, reducing configuration errors and shortening the path from concept to schematic.
“As NXP accelerates its leadership in edge AI based solutions, CELUS helps our customer design with intent from the start,” said Luca Difalco, SVP of Global Channel Sales and Industrial Solutions at NXP Semiconductors. “By embedding NXP technologies into an AI-powered design journey on NXP.com, we can accelerate architecture exploration, scale customer engagement, and increase portfolio adoption.”
About CELUS
CELUS is an industry leader in engineering automation, transforming electronics design through its AI-assisted cloud platform. The CELUS Design Platform translates high-level system requirements into a structured hardware architecture and reference schematics, and is where component adoption happens: more than 30,000 engineers across over 100 countries design with a library of more than 560,000 components, then continue their work in Altium Designer, KiCad, Siemens EDA or Autodesk Fusion.
Founded by a team of engineers and backed by an advisory board of industry experts, CELUS unites component manufacturers, distributors, EDA suppliers and engineers across the electronic component industry to support shorter development cycles and new revenue opportunities. Headquartered in Munich, Germany, with additional offices in Porto, Portugal and Austin, Texas, CELUS helps global teams reduce engineering bottlenecks and bring smarter products to market.
More Information
Learn more at www.celus.io.
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