Mitsubishi Electric’s Factory Automation Systems Business to Launch “Automating the World” as Global Slogan

November 23, 2022

 

Mitsubishi Electric Corporation recently announced that it will launch “Automating the World” as the global slogan for its Factory Automation Systems business. Commercial use of the slogan began worldwide on November 8.

The new slogan expresses Mitsubishi Electric’s goal to leverage automation for the betterment of global society by combining advanced technology, experience and know-how, and customer support as a trusted partner.

The slogan was developed based on the voices of numerous Mitsubishi Electric stakeholders around the world, including customers in the field of industrial automation as well as company employees involved with Factory Automation Systems. For China in particular, the global slogan will be followed by a special subphrase “zizai linghuo”, which is a unique phrase created based on a similar local phrase meaning free and flexible, to support local understanding of the global slogan.

In recent years, global society has been compelled to adapt to the growing needs for work efficiency, digitalization and decarbonization. Under Mitsubishi Electric’s current medium-term business strategy through the fiscal year ending in March 2026, the company is growing its factory automation systems business with intelligent manufacturing solutions and other technological innovations that are enabling customers to respond to change by transforming their businesses. Mitsubishi Electric is also developing advanced automation technologies in other fields to enable global society to respond to pressing needs for change.

Going forward, Mitsubishi Electric will actively promote its “Automating the World” slogan to grow its Factory Automation Systems business and further enhance its brand value.

 

Source

 

Related Articles

Editor’s Pick: Featured Article

Weidmüller’s u-control 2000: The Automation Controller

Weidmüller’s u-control 2000: The Automation Controller

Weidmüller’s scalable engineering software, u-control 2000, adapts individually to your requirements. And, the u-control is powerful, compact and fully compatible with Weidmüller’s I/O system u-remote. This article looks at what makes u-control the heart of your automation.

Programmable logic controllers (PLCs) are one of the main components of any automated system. A typical control system has inputs, outputs, controllers (i.e., PLCs), and some type of human interaction with the system, a human machine interface (HMI), for example.

Read More

Latest Articles

  • Applications of Physical AI in Canadian Sectors

    June 23, 2026 Physical AI — the convergence of artificial intelligence with robotics and autonomous motion systems — is reshaping how Canadian industries operate. Across sectors from healthcare to mining, AI-enabled machines are performing tasks that were once entirely dependent on human intervention. But deploying Physical AI effectively requires more than sophisticated algorithms: it demands… Read More…

  • Case Study: Optimizing Harmonic Mitigation in Wastewater Treatment

    June 22, 2026 Segment and Application In a municipality, wastewater treatment plants typically stand out as the main consumers of electricity. The operational processes exhibit significant load variations throughout a 24-hour cycle, necessitating the use of AC drives to regulate pumps, blowers, and other motorized equipment in response to fluctuating demand. In one wastewater treatment… Read More…