Nidec Expands Aftermarket HVACR Solutions Through Embraco and U.S MOTORS Brands
July 16, 2021
Nidec recently announced a step forward in its brand cooperation in the United States extending the line of heating, ventilation, air conditioning and refrigeration (HVACR) solutions for the Aftermarket segment. The existing HVACR Aftermarket U.S. MOTORS structure will now include the Embraco solutions in the United States in order to deliver a broader portfolio capable of meeting customer needs through products with high standards of quality, performance and high efficiency.
In 2019, Nidec Corporation acquired Embraco from Whirlpool Corporation, adding the business unit to the Nidec Global Appliance division. In the beginning of 2020, the HVACR business unit, responsible for the U.S MOTORS brand for heating, ventilation and air-conditioning applications and already a part of the Nidec Corporation, also joined the same division aiming to leverage synergies among the strong brands and resources.
Both brands (Embraco and U.S MOTORS) are well known by the market, playing a vital role in the Original Equipment Manufacturers (OEMs) value chain and also with wholesalers and distributors who need replacement motors for major OEM equipment. From the advanced technology of variable speed electronically commutated motors to market leading NEMA Premium® efficient motors, the U.S MOTORS brand is an industry leader and will be widening its offering through the addition of Embraco’s products.
One in five compressors in the world today has the Embraco brand, a global provider of refrigeration technology for the whole cold chain. The brand has a robust portfolio, including fixed and variable speed compressors approved for natural and transitory refrigerant utilization, that can be applied in residential and commercial equipment. Embraco also provides complete refrigeration circuits such as sealed and condensing units, as well as service parts, such as inverters and capacitors.
“The Nidec Global Appliance division brings together extensive resources for engineering, marketing, sales, distributing, service and training,” said Ryan Wade, Sales and Marketing Vice President at HVACR Motors. “Our well-respected brands offer unique strengths and complementary opportunities to serve our OEM and aftermarket customers. I’m excited that we are adding Embraco compressor products to the HVACR Aftermarket customer base in the United States. The union of both portfolios deepens our breadth in the aftermarket marketplace.”
“Embraco is already known for quality, efficiency and innovation. As such, it only makes sense to associate it with the other strong brands, such as U.S MOTORS, making our offer to the market even more complete”, says Kerry O’Brate, Aftermarket Sales Senior Manager at Nidec Global Appliance, responsible for Embraco’s portfolio for North America.
The Nidec Global Appliance division has a production capacity of 70 million units of motors and compressors per year. It has a sales presence in more than 80 countries. More than 50 laboratories are dedicated to research and development.
